Joel Davidson, known as JD, kicked off his career immediately after graduating from the University of Miami, delving into sales for a prominent tennis equipment company. He specialized in selling sporting goods to tennis stores and major department stores, overseeing the entire state of Florida.
After gaining a solid understanding of the industry over a few years, Joel received an enticing opportunity to become a partner in Ragtime Collections, a jacket company. Here, he played a pivotal role in designing and selling jackets to boutique stores and major chains across the United States.
With approximately four years of experience in the clothing industry, Joel transitioned to the wholesale grocery sector. His venture quickly gained momentum, establishing connections with every major grocery chain in the country and achieving an annual revenue exceeding 50 million dollars by the time he exited a decade later.
Joel's entrepreneurial spirit led him to explore the lead generation business. It was during this phase that he encountered his current business partner, possessing the direct response marketing expertise that complemented Joel's connections. Since their partnership's inception in 2019, the duo has not only endured but flourished in the ever-evolving world of performance marketing.

Joel Palazuelos, known as JP, boasts nearly ten years of extensive expertise in the realms of performance marketing and lead generation. His professional journey began in the corporate marketing sphere at a young age, eventually guiding him towards his true passion for performance marketing and client acquisition. JP possesses a well-established track record in direct response marketing, with a particular emphasis on developing scalable case generation campaigns tailored to the legal sector, including mass tort and personal injury cases. He has hands-on experience collaborating with law firms and managing scaled mass tort campaigns with daily budgets reaching six figures. At the helm, he leads our dedicated team of media buyers and intake agents, all wholeheartedly dedicated to achieving our performance goals while maintaining unwavering commitment to ethical practices and compliance standards.

Sofia's journey from Buenos Aires to Los Angeles is a fascinating one. Starting as a bilingual agent in a call center at the age of 19, she gained early exposure to communication skills. Her educational pursuits led her to study communications at Buenos Aires University, providing her with a solid foundation in the field.
Life then took her to Mexico City, where she started a career as a TV producer and screenwriter, and also published her first writing pieces. During her time in Mexico City, Sofia collaborated closely with brands, sponsors, and television marketing teams, showcasing her versatility in the creative and business aspects of her field.
After five years in Mexico City, the next chapter of her adventure unfolded in Los Angeles, California, where she enrolled in film writing courses at UCLA. During this period, she joined forces with the Joels, actively participating in the inception of their legal marketing business, initially contributing as a quality control specialist, later in the role of an affiliate manager, and ultimately ascending to the position of Head of Operations. This eclectic journey showcases Sofia's diverse talents, spanning from bilingual communication and writing to film production and the dynamic world of online marketing.

Faizan brings seven years of rich experience in software engineering. His journey encompasses crafting robust applications across various platforms, with a particular focus on PHP-driven solutions and adeptness in iOS and Android technologies.
Since joining the Joel’s in 2018, his primary focus has revolved around seamless API integrations, user experience, and fine-tuning tracking systems. He strives to optimize marketing initiatives, bolstering online presence and driving a coherent consolidation between all of our technologies.